Our Story

About Us

Choice Boutique is an Irish ladieswear boutique providing that personal shopping edge, we have 9 retail stores around Ireland in Sandycove, Stillorgan, Sutton, Knocklyon, Castleknock, Kilkenny, Clonmel, Ballina and Sligo along with our website where we sell internationally. Choice Boutique is owned by FashionHSE a 4th generation family run business at the forefront of the Irish fashion industry since 1933.

We offer a mix of casual, contemporary and urban collections from Europe which sit alongside our best selling designed brands Peruzzi, Naya & ART. Choice Boutique offers customers a boutique style shopping experience. When you shop in store or online at Choice Boutique you will feel confident about how you dress and you will find your own unique style. 

We are committed to making sure you can find what you want from a variety of brands and styles with our online store. We aim to find the perfect pieces as well as providing high quality customer service.