As temperatures begin to drop and “Back to School” ads are in full swing, you might be turning your attention to getting ready for cold winter days ahead. But while the summer season may be ending; in reality there are plenty of sunny days in Autumn and good times to...

The summer sale is in full swing at Choice Boutique and with that in mind we caught up with Ailbhe, one of our instore stylists, on some of her top tips for shopping in a sale!

The summer is always a fun and energetic time when it comes to fashion. No longer do our heavy winter jackets hide away our favourite outfits. Instead, we can finally bear all and show the world what we’re rocking this season! With that in mind ,it’s the perfect time to...

Peruzzi Creative Team Interview   We sat down with Linda McDermott and Sinead Robinson, the creative team behind our in-house design label Peruzzi to find out more about this hugely successful brand from the Irish and international fashion world.   Tell me about the Peruzzi brand and what it stands...